E commerce in Malaysia

E commerce in Malaysia ( a little advice)

Philip Polaski

I’m a standard Lorem Ipsum text for fill the space.

Are Your Ready to for E commerce

Malaysian’s love to do business!  Just look around and you will see businesses everywhere. The average consumer is much differnt than a few years ago.  Consumers expect the best prices and services, esle they’re not going to buy.

Can the next generation of Malaysian business owners make the transition from shop lot to online marketplace?

When you query “shopping online” using Google Malaysia,  you are most likely to see the likes of ZaloraLazadaEasy Mall and even Tesco.  

With such mega players as Zalora, Lazada,and Tesco such search results might just be enough to quickly burst your desire to venture into E Commerce in Malaysia.  

The Price Game – Stay Away

Unless you have millions of dollars to burn, do not enter into an online business that relies on pricing as its most valuable attribute.  Try to focus your E Commerce website for selling products are NOT price sensitive.

One of the best ways to find such “non-price sensitive” products can be achieved through a few visits to an upscale mall. In these malls, you’re going to find many shops that cater to consumers who are more concerned on brand and selection than they are on price.

Once you decide on a product then do some online research to find out how strong your competition is.

We Like working with successful companys – It’s a lot more fun

PHILIP POLASKI

Is There A Market For You?

If you’re doing business using the internet, make sure that you have a good command of Google’s AdWords Tools.  It’ll save you a lot of work, and quickly point our potential areas of opportunity.

Selecting the right keywords is crucial to maximizing search engine optimization efforts.  You first should begin researching and analysis keywords by using Google’s AdWords Tool.  

It’s a great FREE tool that will show you how many people are searching for the keywords that your considering.  It’ll even suggest keywords that may be closely related to the words that you have entered, and best of all you can even export the data into a spreadsheet for further analysis. 

When selecting your keywords, make sure not to pick a broad term word such as toys, cars, or dresses.  Although a potential shopper will at first type in a broad term keyword like toys, they’ll most likely do another search after finding the toy that they want.  

For example, a person in Klang valley may begin their search by typing the word “toys” and land on Lazada’s toy section.  Once they find a good selection for their child, they most likely will do another search for the type of toy, by searching for “red wagons in Klang”.

It’s All About Marketing

Imagine you walk into a local business to take a look at their cameras and only get to see an small box on a dimly lit shelf, to make matter worse the shop owner can only tell you basic general information about the camera that you like. 

If such a scenario were true, the likely hood that you would make a purchase would be very slim.   When designing your E Commerce website, make sure to use the best possible photos for your products, in addition try to have more than one images that includes design variations, colours or views from different angles. 

In addition, your product descriptions should never be just the cut and paste variety as your SEO ranking will most certainly begin to fall.  In addition, your visitors will most likely find that your website offers them very little original information.

“The only way to understand if your winning in  E commerce is know what’s in your register”

MODERN WEB DESIGN

Still Interested in E commerce?

We hope that the information on this post has been helpful in the “early” stages of planning your E Commerce website.  Please feel free to leave a comment or send an email.  We would love to hear from you!   If you would like some help with your E Commerce website. 

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Benefits Of Google Authorship

Web Content And Google Authorship

Being original in the eyes of Google plays an important role in how well your web content ranks. One of the benefits of Google Authorship is to help “guard” your published web content by associating your content with a Google Plus account.

When you sign up for a Google Authorship, in conjunction with a Google Plus account, you’ll have the ability to link your new web content with your Google Plus page. Now your web content will show your name next to the pages Meta title and Meta description. (See image below)

In the search example above you will see the author’s name circled in red. This “authorship” tag helps both search engines and search users to validate the writer.  Now viewers who see your post can click on the author’s name and view the author’s Google Plus profile.  If they feel you are providing credible information.  They will most likely read your webpage.  If they really like your work they may even connect with your Google Plus profile.  These types of reactions will lead to even greater search engine rankings!

Increase Your Rank With Authorship

While the Google profile lets users decide how much credibility an author has about the search topic, it also helps the Google search engine to determine where to rank your work.  They do this by relating the interaction between different topics and your Google Plus profile. As you expand the number of articles that you write about and author,  It appears that Google will reward your work with higher ranking in SERPs.  According to Search Engine Watch, “ Google’s anti-spam director and search guru, claims that by eliminating lower-quality authors, higher-quality ones got higher search results.” 

As I take some time to think about what’s happening, it appears that Google might be beginning to take some power away from links and transferring the SEO signal more towards “authorship”.  It’s only a guess, but it would be in line with the fact that Google knows it has to serve its customer with the best results.

Build Your Online Reputation

Google Authorship helps online writers to build their reputation, as it appear that Authorship when combined with quality writing helps to boost a writer’s influence on web content ranking. Jeff Sauer of Jeffalytics, performed a simple experiment by creating several new websites that were linked to his Google Authorship.  He later concluded that due to his name, he was able to get better rankings for his blog posts. He concluded that due to his Authorship, his blog posts had a higher value.