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The pandemic has put a lot of pressure on small businesses in Malaysia. Due to the nature of lockdowns, many businesses had to migrate to the internet. Unfortunately, many small businesses could still use some help in adapting their businesses to the internet.
A well-designed business website can be a powerful tool. It helps establish credibility, opens new markets and most importantly, converts site visitors into paying customers.
Modern Web Design has been helping small businesses in Malaysia since 2014 and would like to share some of our tips on web design and digital marketing.
Launching Your Website
After launching a website, many business owners assume that the job is done. They are happy to have launched a site. They don’t realize that a website launch is just the beginning.
Websites need fine tuning, they also need quality traffic to make the new website a true success.
So, launching a website is just the first step in your online journey. The next step is to attract visitors and converting them into sales.
It’s a good idea, to understand what your customers will be looking for before you actually begin to build your website. Then you’ll be in a much better position to design a website that matches your customer’s needs.
Understanding Your Customers
Selling a product or service is all about getting your customers to act. It’s important to understand buyers’ behavior and why they do what they do. There are different approaches to sales, but I believe the best approach is to empathize with your customers.
Many Malaysian businesses fail to relate to their customers. They simply don’t think about what the customer needs. They get so caught up in their own world that they forget their customers are individuals with individual needs and desires.
When you’re too focused on selling, it’s easy to lose your connection with your customers interests.
We want to understand what your potential customers is looking for before we build you a website. Customer-centric websites always provide better sales than generic websites as your web visitors will reward you when you site provides them the right answers.
Keep Your Competitors Close
You may not know it, but your competitors are the best source of information you have. You can learn a lot by closely analyzing your competition’s websites, including the content they share on social media, their blog topics, and the type of imagery they use.
Remember your doing business online, and your customers are only one click away from visiting your competitor’s website. Make sure that they know you offer the best deal for the products & services.
If they leave your website, they might never return, so keep a close eye on your competitors, especially their prices. Make your website visitors remember you for the best information and prices
Focus on your Marketing Goals
Building a successful business takes some time and effort. It’s important to stay focused on your goals. The best way to ensure that you’re moving in the right direction is to take your journey one step at a time.
Marketing is a marathon. It isn’t something you can do overnight, and it’s not something that happens in a vacuum. You have to keep your eye on the prize if you want to succeed – which means working hard and taking one step at a time in your marketing plan.
As entrepreneurs, we all know how easy it is to get caught up in the daily grind and lose sight of what’s really important — our marketing goals. When you’re knee-deep in emails, social media posts, and to-do lists, it can be hard to remember that your primary focus should be on growing your business.
Talking Big, It’s Called Advertising
The Internet is a completely different world compared to the traditional marketing world. It’s also a lot more casual than you might think, especially when you’re talking to your target audience.
One of the biggest mistakes that businesses make is they try too hard to “sound” professional on social media. That can end up being a huge turn off for your customers as the social conversation sounds too rehearsed. Social media should be spontaneous, just like a good ole conversation.
Think Long-Term With Your Web Design Investment
Many small businesses don’t realize that building a website is not a one-time investment. Even if you hire a developer to build the site for you, it’s important to remember that there are costs involved when making updates, redesigns, and changes as well.
A quality web design should last for 3-5 year, maybe even 5-10 years if you’re using a quality web design platform. The website should also provide you the ability to AB test your ideas. AB testing will help you to maximize your advertising budget.
Hire a Reputable Web Design Agency
Web design services are often taken for granted. After all, when a website is up and running, it’s easy to forget the back-end development that went into making it happen.
There are many ways in which a professional web designer can help you: from creating an attractive website from scratch to improving an existing one or optimizing it for mobile devices, there is something for every need out there!
Are You a Malaysian Business?
Modern Web Design has been helping Malaysian business for over 5 years. We enjoy business, web design and digital marketing. We are also a small, dedicated web design agency who focuses more on customer satisfaction than market share.
Please feel free to contact us if you’re having some difficulties migrating your business onto the internet. There’s a good possibility we can help you make the right decisions on how your businesses can prosper on the internet.