Web Design Trends in 2022
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With so much competition in the web development industry, no one misses an opportunity to be the best at what they do. Every year, new trends emerge in website design and development.
A plan or layout that outlines how something will look and function is what design is at its most fundamental level.
Design as a whole, on the other hand, entails imagining the aesthetics, style and appeal that contribute to attractiveness and attraction.
The audience is enticed and captivated by a good design, and they are left wanting for more. When it comes to web page design, the same principles apply. You want a website that is both functional and visually appealing.
As with fashion and architecture, web design trends in 2022 will continue to evolve in reaction to changes in taste and style. We’re seeing a combination of technology integration, bold, and eye-catching design trends emerging this year.
The need for having a responsive website has never been higher! Web design companies are increasingly laser-focused on mobile responsiveness while designing new web pages.
With smartphones accounting for more than half of all Internet traffic, both B2C and B2B companies must create flexible websites from the beginning. Websites must work flawlessly on PCs, tablets and smartphones, with minimal lag or data loss.
Since 2010, Google, which owns over 90% of the global search market, has implemented two new core web algorithm updates that analyze and prioritize mobile user experience in particular.
Playing With Colours
Design is a visual communication medium. As a result, it’s no wonder that website design is shifting toward more eye-catching methods, such as the use of colour to communicate brand awareness. In the year 2022, expect more colour variations in tone, contrast, tint, and shade.
Colour has the capacity to influence people’s emotions. There will be more palettes that play with cultural context in the future. Take the colour red for example.
Red is related to heightened sensory acuity in the West and is used to signal danger. In Eastern traditions, on the other hand, red is a hue associated with good fortune, prosperity and success.
Colours that are Subtle
With more muted pastels and earth tones, we’re seeing subtle colour changes, which could be part of a trend toward kinder, gentler messaging and good design. In 2022, many businesses will follow this colour trend, discarding the bright, even garish, colours of the past.
Indulge in Upbeat Designs
Optimistic design empowers users by sending forth messages of confidence and encouragement. After the recent few years, people are looking for upbeat messaging and UX/UI that give them a sense of control.
Animation that Stands Out
Design is getting more dynamic as a result of using animation. When done right, animation creates a delightful experience for consumers, drawing them into a website and encouraging them to discover more about a company’s product or service.
Whether you employ small touches like navigation and hover tools or full-blown creative effects, people respond to movement and interaction to gain a sense of interest about what comes next.
Patterns in Geometry
Geometric shapes have grown in popularity in recent years, and most are likely to achieve traction by 2022. It’s easy to see why: bold shapes combined with vibrant colours are always a crowd-pleaser.
Graphics in Motion
Motion design is being used to create great stories in which the user can sit back and watch an emotionally engaging story unfold. This trend is predicted to continue in 2022, as companies aim to create brand concepts that tell visual stories that engage customers while also being mobile-friendly.
One design trend that’s sweeping the web these days is abstract design, which uses a lot of textures, images, collages and other materials to create an overall look and feel.
In 2022, designers will fight traditional design aesthetics in order to give websites a more ‘guerilla’ look, with no natural flow or order and little regard for accepted design standards. While abstract is not a new notion, its implementation in web design provides a harshness and contempt for convention.
Get Going with the Trends
Your website serves as your primary means of communication with the rest of the world. If you haven’t updated and modernised your site in the last year or two, now is a great time to do it.
Modern Web Design is a web development company that can meet and exceed your design and development objectives.
We understand your website’s needs and provide a full end-to-end solution that includes top-tier designers who are up to date on current trends.
Contact Modern Web Design to learn more about how to develop a website that can increase your website’s engagement and internet presence.