What is Web Design? | A Modern Perspective

by | Sep 21, 2022 | Customer-centric Design, User Design (UX) & Websites, Website Design

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Web design encompasses several different aspects, such as graphic design, interface design, content authoring, web development, user experience design, and search engine optimization.

 Professional web designs are able to focus on 

Often, multiple individuals are involved in the design of a website, including a web designer, a graphic designer, a programmer (web developer), and a user experience specialist.

Web graphic design

Web graphic design is one aspect of web design that is often neglected. It is the part of web design that takes a visual representation of data and makes it appealing to website visitors.

Good web graphic design can help a website stand out from the competition, draw in more visitors, and keep them engaged longer. Poor web graphic design, on the other hand, can have the opposite effect.


Interface design

User interface design (UI) design is focused on how web visitors interact with a website.  UI Designers use data to several analytical tools to measure and modify a website to maximize its effectiveness of a website.

A professional Interface designer can help a website increase sales and user engagement.


User experience design

User experience design is the process of enhancing customer satisfaction and loyalty by improving the usability, accessibility, and pleasure provided in the interaction between the customer and the product.

User experience design is important to make sure that people feel comfortable with the look and feel of your website when they’re browsing through your information.


Search engine optimization

To make your website content more visible and therefore more likely to be read, you need to understand and implement some basic search engine optimization (SEO) techniques.

SEO is the practice of optimizing a website so that it appears as high as possible in search engine results pages (SERPs), thus increasing the likelihood that potential customers will find it.

There are a number of things you can do to improve your SEO, many of which are free. Some basic things you can do include:

-Making sure your website is well-structured and easy to navigate

-Optimizing your website

Web designs are often created to achieve specific goals, that serve many different business functions including branding, sales, product information, customer support, and employee recruitment,

Today’s web designers often work within a team to maximize the effectiveness of the website.

Web Design planning

Why is Web Design Important

Websites have become online extensions for many physical businesses. They provide visitors with constant access to many businesses’ functions including online sales, customer service and informational resources.

A company’s website is often the first impression a customer has of the business. Web design needs to be user-friendly and visually appealing to keep customers engaged.

Studies have shown that people are more likely to stay on a visually appealing website. In addition, web design must be functional for customers to be able to find the information they need.

Most Websites will be used for digital marketing, web designers play an important
role in marketing as the website helps to influence sales

What to consider when designing a website

When designing a website, there are a few things to consider. The most important of these is the target audience. Who is the website meant for? What are their needs? What are their interests?

After the target audience has been identified, the design of the website should be based around that. The website should be easy to use and navigate, with clear menus and buttons.

The layout should be simple and uncluttered, with plenty of white space to help direct the eye. The colours and fonts should be chosen carefully, to match the tone and style of the business.

And finally, the website should be present quality images that represent the tone and feeling of the websites purpose and content.


Web Design Layout: The layout of a website is one of the most important aspects of web design. It can make or break a website’s usability, and it can also be a major factor in how well a website performs in search engine results pages (SERPs).


Website Fonts: When choosing a font for your website, it’s important to consider readability, how well the font will display on different devices, and how well the font pairs with your branding.

Some of the most popular fonts for websites include Arial, Verdana, and Georgia. These fonts are all highly readable and are compatible with most devices. They also pair well with a wide variety of branding styles.

There are a few things you should consider when selecting a website font:

Font style: Serif fonts are generally easier to read online than sans serif fonts.

Font size: The font size should be large enough that it’s easy to read on all devices.

Line height: The line height should be slightly larger than the font size, in order to make the fonts look natural and appealing, especially when the fonts wrap and create multiple lines.


Website Colors: Choosing the right color for a website can be tricky. There are a few things to consider, such as the target audience, the company’s brand identity, and the type of website.

After considering all of these factors, The perfect website color is relative to the company and its target audience. Different colors evoke different emotions in people, so it’s important to consider what emotions you want your company to evoke in potential customers when choosing a color for your website.

Blue is often associated with trustworthiness and reliability, while green is associated with environmentalism and health.

Yellow is often associated with happiness and warmth, while black is often associated with luxury and power.

It’s important to choose a color that accurately represents your company and its values.

Website Images: When you’re trying to make a good first impression online, it’s important to have high-quality images on your website. According to studies, people form an opinion about a website in just 50 milliseconds.

That’s less than half a second! And, of course, the first thing people will notice is the images on your site.

So how can you make sure your website images are making the best impression possible? Here are a few tips:


  1. Use original images that augment your website content and purpose.
  2. Make sure the images are properly cropped and sized.
  3. Use the latest image formats to reduce load times and increase user experience.

What are the worst web design mistakes?

There are a number of web design mistakes that can ruin a website. Some of the worst ones are making the website too busy, not using enough white space, using too many fonts, not using a grid system, and not using a responsive design.

Making the website too busy can be a huge turnoff for visitors. They will be overwhelmed by the amount of information on the page and will be unable to find what they’re looking for.

Not using enough white space makes the website look cluttered and unprofessional. It also makes it difficult for the reader to focus on the important website elements.

What are the most important skills for a web designer?

Web design is a constantly evolving field, so designers need to stay up to date on the latest trends and technologies. To do this, they must have strong skills in graphic design, user experience (UX), information architecture (IA), and web development.

Designers must also be able to think strategically and understand the needs of their clients and users. They must be able to collaborate with team members and communicate effectively. Finally, they must be able to troubleshoot problems and solve them efficiently.

When to hire a web design agency

There are a lot of things to think about when you’re starting a website. Not only do you need to decide on the right web design and development agency, but you also need to think about what kind of website you want, what your budget is, and how much time you want to spend on it.

Hiring a web design agency can be a big decision, but it’s one that can pay off in the long run. Not only will you get a high-quality website, but you’ll also have someone to help you with updates, changes, and marketing your business.