Why Hire Us
We have years of experience in web design & digital marketing. Our website are designed to increase both organic traffic & conversions.
Business Web Design
It’s All about Your Customers
We help companies focus their web design on what matters most, the customers. Contact Us to learn how a customer-centric web design can improve your business.
Creativity + Technology
Where Creativity Meets Data: Our Approach to Web Design and Optimization
Websites can become an amazing tool for business, as they are always open, require very little attention, and can help automate your sales process. To maximize your online success, Modern Web Design performs the proper research to understand your product or service’s unique selling points (USP) and your customer’s wants and needs.
Our researchers study your leading competitors to understand why they are industry leaders, we also study your products and services to understand how to position your offers above the competition.
We utilize tools like Google Keyword Planner to analyze thousands of keywords and gain insights into the topics and phrases that your customers are most interested in. This helps us develop a better understanding of their preferences and priorities, enabling us to create a website that truly resonates with your target audience.
Optimizing for Conversions: How Data Guides Our Design Decisions
At Modern Web Design, we understand that conversions are the ultimate marketing goal. That’s why we use data & research to guide our web design decisions.
If possible, we use tools such as Google Analytics and Hotjar to analyze user behavior on your current website and identify areas where we can improve user experience and increase conversions.
We also conduct A/B testing to compare different design variations and determine which performs best in terms of conversions.
Additionally, we use customer feedback and market research to understand your target audience’s preferences and pain points, which allows us to tailor our design approach to meet their needs.
By leveraging data-driven insights, we can ensure that our design decisions are informed, effective, and aligned with your business objectives.
Build Trust through with a Customer-centric Web Design
Creating a website that builds trust with visitors requires a user-centric design approach. By leveraging technologies like user behavior analysis tools, heatmaps, and A/B testing software, you can optimize your website’s design to ensure that visitors can quickly and easily find what they are looking for.
In fact, studies show that 88% of online consumers are less likely to return to a website after a bad experience.
On the other hand, a well-designed website that is easy to navigate and provides a positive user experience can increase conversion rates by up to 400%.
Modern Web Design believes in user-centric web design and optimization to build the level of trust that is needed to increase conversions and revenues for your company.
Our Creative Focus
Elevating Your Brand: The Power of Data-driven Web Design
A Data-driven Approach to Designing a Website
At Modern Web Design, we follow a data-driven approach to creating custom websites. Our process starts with an in-depth interview with our clients to gain valuable insights into their goals, products/services, and customers.
We leverage the information that we receive to conduct further research on relevant design trends, customer behavior, and competitors’ websites.
Our goal is to create a professional, impressive-looking website that also fulfills the informational needs that your customers are seeking.
We believe that building a website should not be a hit-or-miss ordeal and offer AB testing capabilities that will allow your website to be continuously improved.
Web Design Tools & Platforms
At Modern Web Design we use a combination of three web design tools for 99% of our websites. The three tools consist of two WordPress Builders called Divi and Eliminator and a third wireframe application called Bootstrap.
Currently, we are using Divi Theme Builder as our main web design tool, as it is modern, fast-loading, and offers a lot of analytical tools that can be used after you launch your website.
We also use Eliminator Theme builders which are very similar to Divi, for some reason, we feel more comfortable using Dive as our daily builder.
Bootstrap is a wireframing tool that was originally developed by a Twitter developer. Bootstrap offers blazing speed, and a tremendous amount of versatility, but needs to be hand-coded.
Bootstrap websites are great, but they require higher initial and maintenance costs. We only use Bootstrap for special applications.
Continuous Improved Web Designs
At our web design agency, we believe in the power of continuous improvement for websites. This means regularly conducting user testing and analyzing customer behavior to make informed decisions about website changes.
We use various tools such as heat maps, click tracking, and user surveys to gather data and feedback from website visitors.
Based on this information, we can make incremental changes to improve website usability, optimize user experience, and ultimately drive better business results.
By continually iterating and improving the website design, we help our clients stay ahead of the competition and meet the ever-evolving needs of their customers.
Our Divi-based web designs offer easy-to-use AB testing which can help you to maximize the value and performance of your website.
If you are interested in the idea of continuous improvement through testing and analysis but don’t have the time to conduct it yourself, Modern Web Design can help.
